Ali fills us in on the story of his journey. Starting with his first family computer and his adventures with web comics. We get an insight into the thought process behind 99 Problems and Beyoncé vs Zombies. Ali also talks to us about his love for his current studio location, Hastings, and his appreciation for Tumblr. As well as this we hear of what Ali is working on next. To end we hear what Ali thinks will be in the future for design and illustration and what will shape it.